Showroom

Provenance

Camera
NIKON D7000
Lens
24.0-70.0 mm f/2.8
Settings
24mm · f/8.0 · 13s · ISO 100
Paper
Ilford Galerie Smooth Cotton Rag 310 gsm

Peeling and dust-covered Sundell Holden signage on the interior wall of the disused Smith Street workshop. Dust on the bare floor. Street art and graffiti covering multiple wall surfaces. Empty floor space, no equipment or vehicles present.

Edition
Open edition

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A fixed number of prints exist. Once sold, the edition closes permanently. Each print is individually numbered and signed.

$100.00 AUD
Size
Type
Colour
Signed, numbered, with COA. Made to order in 5 to 10 business days (unframed). Shipped in protective packaging with edition certificate, paper-stock reference and a printed care guide.
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In situ

Showroom at Sundell Holden, unframed print displayed in situ on a wall.Showroom at Sundell Holden, white-framed print displayed in situ on a wall.Showroom at Sundell Holden, black-framed print displayed in situ on a wall.Showroom at Sundell Holden, raw timber-framed print displayed in situ on a wall.Showroom at Sundell Holden, glass print displayed in situ on a wall.
01 PROVENANCE

Print datasheet

Title
Showroom
Series
Sundell Holden
Catalogue
SHO-019
Process
Giclée
Captured
8 November 2015
Camera
NIKON D7000
Lens
24.0-70.0 mm f/2.8
Aperture
f/8.0
Shutter
13s s
ISO
100
Focal length
24 mm
Paper
Ilford Galerie Smooth Cotton Rag 310 gsm
Paper size
290 × 200 mm
Location
Chatswood, New South Wales, Australia
Recognised by
Highly Commended in Multimedia at the 2016 National Trust of Australia (NSW) Heritage Awards
02 LOCATION

Chatswood, New South Wales, Australia

Map · Mapbox · OpenStreetMap

03 THE STORY

About this print

The Smith Street workshop and service centre in Chatswood was the mechanical arm of Sundell Motors Pty Ltd, the company that held Holden dealer code 610 for the area. While the Pacific Highway showroom handled new vehicle sales until its demolition in 1987, Smith Street was where the work happened: servicing, repairs, the day-to-day business of keeping Holden vehicles running across Sydney's North Shore. Sundell Motors Chatswood Pty Ltd was registered with ASIC on 5 January 1967. Over the following decades, the company grew into a multi-branch dealer group, with confirmed entities at Chatswood and Pittwater. By 2018, four Sundell entities had consolidated under the single name Sundell Motors Pty Ltd. The end came with the wider collapse of the Holden franchise. General Motors announced on 17 February 2020 that the Holden brand would be withdrawn from Australia and New Zealand. Of the 185 Holden dealers operating at the time, at least 120 accepted compensation packages by the deadline of 30 June 2020, with total compensation across the network close to $150 million. The ACCC intervened and the Senate launched an inquiry into the conduct of the withdrawal. The Holden brand ceased trading in Australia on 31 December 2020. The Smith Street building, photographed in 2015, was already vacant and carrying layers of street art across its walls by the time Brett visited. Signage remained on the interior surfaces, dust gathered on the bare floor, and the workshop stood open to whoever came through. Willoughby City Council approved a development application for the site in March 2021, following a Land and Environment Court challenge. The building was demolished c. 2021. Woolworths Chatswood East opened on the site on 26 October 2022. This photograph is what remains of the workshop.

04 FROM THE FIELD NOTES

The Smith Street workshop and service centre in Chatswood stood empty long enough for street artists to claim every wall. Sundell Motors Pty Ltd had operated as an authorised Holden dealer since 1967, assigned dealer code 610 for Chatswood. The Smith Street site was the mechanical and service arm of the business, distinct from the Pacific Highway showroom demolished in 1987. After closure, the building sat vacant in a light industrial precinct already shifting toward retail. Photographed in 2015, it was demolished c. 2021.

Brett Patman

Sundell Holden

The series

Sundell Holden

2015 · 23 photographs

Sundell Holden was the Chatswood East workshop and showroom of Sundell Motors Pty Ltd, on the corner of Smith and Gibbes Streets. Sundell Motors Chatswood Pty Ltd was registered with ASIC on 5 January 1967, and the company ran a Sydney North Shore Holden dealer network with sites at Chatswood, Top Ryde, West Ryde, Drummoyne, and Pittwater. The original Pacific Highway showroom, where a 1962 EJ Holden was sold new to Mr Alan Hamilton, was demolished in 1987 for the Zenith Centre. The Smith Street site continued as the network's main workshop. Four related Sundell entities consolidated into a single SUNDELL MOTORS PTY LTD on 3 September 2018, and operations wound down with the broader Holden franchise closure following Holden's national withdrawal in 2020. The Smith Street building stood empty for several years before being demolished for the Woolworths Chatswood East supermarket, which opened on the site in November 2022.

View all in this series →

05 SIZE GUIDE

Print sizes

The anatomy view shows what this finish is as a physical object: paper margin, mat band, frame depth, acrylic profile. The comparison strip shows how each size sits relative to the others at true scale. Click a size or a finish to update both.

Anatomy · true ratio
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