Yubari Cinema Street

Yubari Cinema Street, known formally as ゆうばりキネマ街道 (Yubari Kinema Kaido), was the physical expression of a city trying to write a second chapter. When the last coal mine in Yubari closed on 30 March 1990, it ended a century of extraction that had built the city from a mountain basin into a place of nearly 108,000 people at its 1960 peak. What followed was a deliberate pivot toward tourism, and the film festival was its centrepiece. The Yubari International Fantastic Film Festival launched in February 1990, its first guests including Jon Voight and Angelina Jolie. The hand-painted signboards that spread across shopfronts, residences, and vacant lots throughout the city were part of that culture, a homegrown film geography that turned ordinary streetscapes into a kind of open-air cinema. Named films visible across the series include Seven Samurai, Die Hard, Random Harvest, and Kurobe no Taiyo. The fence marking the designated cinema street carries the street's full name in large hiragana alongside the Cinegger mascot, a cartoon character holding a sign reading Yubari. By the time this photograph was made in 2016, residential buildings flanked the road on both sides, with a hill of bare trees rising behind them under a clear blue sky. Across the wider city, snow load buckles unheated roofs and drives water through timber frames; every unoccupied winter accelerates what the economics began. Yubari filed for fiscal rehabilitation in March 2007 with debts of approximately 35.3 billion yen, having borrowed heavily to build the tourism infrastructure that never returned enough revenue to cover its costs. The film festival was cancelled in 2007 and revived the following year under community sponsorship. The city's population, which had already fallen to around 14,000 by 2000, continued its decline. By March 2026, approximately 5,700 residents remained. This photograph records what the cinema street looked like in that interval: the name still up on the fence, the mascot still holding his sign, the houses still standing either side.